Episode 1
Why More Leads Isn’t a Strategy
Leslie Venetz has made 250,000+ cold calls and led teams that have made over 10 million. Her take? More activity and more leads is not a strategy. In this episode, she and Jeremy get into ICP segmentation, territory management, why hyper-personalization is being done completely wrong, and what the teams actually hitting their numbers are doing differently.
Leslie Venetz Guest
B2B Sales Strategist, Author of Profit Generating Pipeline, Founder of Sales Led GTM
More activity and more leads, that is not a strategy. I know that to be unequivocally true over 20 years of selling.