For Marketing
Your campaigns deserve an audience that actually fits.
Bowtie qualifies, enriches, and syncs the right contacts directly into HubSpot, so every campaign, every ABM play, and every outbound sequence starts with people who match your ICP, not just your filters.
The outcomes
2.75
50
60
The shift
What changes when Marketing runs on Bowtie.
Before Bowtie
- Sales blames marketing for the leads, marketing blames the list
- Paid, ABM, and outbound each work their own version of "who's a fit"
- Cost per lead looks great, pipeline still doesn't show up
- You're defending campaign performance with numbers you don't fully trust
With Bowtie
- Every lead comes with a reason it fits, before sales ever sees it
- Paid, ABM, and outbound all pull from the same AI-qualified audience
- Spend goes toward accounts that actually convert, not just click
- Every campaign report is built on a list you can stand behind
AI-qualified contacts in HubSpot, automatically.
Describe your ICP once. Bowtie qualifies, enriches, and syncs every contact straight into HubSpot. No exports, no manual uploads, no ops tickets.
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ABM that hits the right accounts
Bowtie qualifies target accounts down to the buying committee, so your ABM plays reach the people who actually influence the deal, not just anyone with the right title.
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Paid and outbound working the same list
When your paid retargeting, outbound sequences, and ABM are all pulling from the same AI-qualified contacts, your campaigns stop competing and start compounding.
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Auto enrichment, always on
Every contact in your HubSpot gets enriched automatically. Fresh data, verified emails, updated titles. No manual work, no stale records, no guessing who someone is before you market to them.
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A reason for every contact
Bowtie does not just qualify contacts. It explains why each one fits or does not. Your team knows exactly who they are marketing to before a single dollar is spent.
Built for marketing teams
From audience definition to campaign-ready contacts.
Define your ICP once. Bowtie handles the rest: finding, qualifying, enriching, and syncing contacts so your team stays focused on campaigns, not contact management.
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Audience Targeting
Define your audience
Describe your ideal customer in natural language. No Boolean logic, no complex filter builds. Just tell Bowtie who you are trying to reach and why they are a fit.
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AI qualification
AI qualifies and enriches
Bowtie searches 685M+ contacts, runs every result through AI qualification, and enriches with waterfall data from best-in-class providers. Only the contacts that genuinely fit make it through.
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CRM Sync
Syncs directly into HubSpot
Qualified, enriched contacts land in your HubSpot automatically. Your campaigns, sequences, and ABM plays are always working a clean, current, AI-qualified list.
What teams are saying
Trusted by the teams closest to the pipeline.
Get started
Stop marketing to the wrong people at scale.
Start with the right list.
See Bowtie qualify your ICP and sync it to HubSpot.